Tell Me a Story Video Series – Video 4

Why Personal Narratives and Stories are So Important in Developing a Memorable Brand


Video 4: Steve Jobs’ Advice? Connect the Dots.

Click on the image below to view the video.


You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path; and that will make all the difference.

~ Steve Jobs, 2005 Stanford Commencement Speech

Those dots? They’re your personal narrative.


Give yourself 3 minutes and list out important people in your life? Now, take another 3 minutes and list important places you’ve been to?

Did these exercises start to get you thinking about some of the stories of your life, personal or professional?

If so, please leave a comment. I would love to hear it or how you might use it in your business brand or marketing.

And if you’re ready to weave it into a refreshed or new brand story, consider signing up now for my 2-week intensive, ‘Tell Me a Story.’ Just click here to find out more!



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