Whether a new business is to be set up or an existing business is ready for change, the motivation has to be strong to overcome obstacles and fight back hesitancy or doubt in order to achieve the outcome sought. For this reason, it’s imperative that any business owner or leader is clear about and committed to understanding what the ‘fire’ is that fuels the ongoing desire to be in business.
One of the most important parts of my work is to help clients find or rediscover that ‘fire’, to find what truly inspires and enriches them – and which influences and impacts people with whom they work side-by-side as well as those that they serve.
This may sound easy, and in some cases, it actually is. I have worked with clients that are very certain about their business objectives and offerings. And I have worked with clients that have just taken the leap to entrepreneurship without spending a lot of time on the foundational elements of their business and why it matters to their prospective clients.
Taking time to consider, frame and convey the intentions of one’s business mission or goals really forms the pivot point between success and failure.