Consulting and Coaching

The Challenge

Entrepreneurs running influential, sustainable companies know that continued success lies in strategically positioning their brand, nurturing relationships with prospective clients and, above all else, staying engaged with their core constituency.  This is not a short-term plan. Entrepreneurs need to play the ‘long game’ and they need to do it while also delivering – right now.

A dynamic marketplace exists today.  There are frequent technological advances in administrative and operational apps or systems, ever-changing marketing tactics, and more non-traditional sales approaches that business owners must be aware of and, if need be, implement in order to win – and keep – business.

Now, more than ever before, it’s imperative to plan and execute in such a way as to become known and considered to be a recognized authority within your industry sector. It’s therefore extremely important to make a connection with those that may best be served by your expertise and business. And it’s necessary to regularly reinforce those connections.

It’s about developing a positioning plan, i.e. a brand narrative, and relentlessly executing it.

And it requires a good deal of forethought, work and support.  Combined with the full spectrum of usual day-to-day company management, overwhelm often sets in. So much so that growth activities or desired, perhaps required, changes are shunted aside because the focused consideration and time that leads to great ideas and new possibilities to execute don’t have the ‘space’ to take hold.

And the status quo persists.

Or half-hearted attempts at making change occur.

New goals and actions that could catapault the business to new levels of success seem too hard to grab hold of and make happen.

The Alternative

Having an objective, seasoned expert to stand at your side and peer into your business goals, processes, and systems is an insightful step to take for the assured achievement of short-term requirements and confident long-term performance.

Tassey provides you the non-biased experience and perspective of a consultant that is wholly intent on finding and striving for your company’s best interest to be met. She puts both her mind and hand to the task of getting to the very heart of your business needs and goals, and what it will take to fully realize them.

Tassey offers a tightly integrated and managed set of services that provide ‘beginning-to-end’ business development, management and growth pathways.

Taking a hard look at your company’s strategic horizon, short or long, as well as current operations, Tassey’s objective viewpoint ensures that there is a 360-degree consideration of everything that will lend to the success of your business, whether it is revisiting your narrative, gaining greater visibility, influencing high-level executives and leaders or setting up systems and processes that will effectively work both for the business’ needs today and into the future.

 

And your evolution will gain momentum.

Consulting Services Include:

Custom Consulting Engagement

Consulting engagements are designed to be specific to the company and/or individual requesting assistance.  Further, this type of work is designed to address a specific problem or issue, or it may be specific to a desired expansion or growth goal.

The time period for performance and the scope of work to be done will be based upon discussions that identify the information, guidance, solution ans support required to the desired outcome.

Tassey will listen keenly and objectively, ask thought-provoking questions, supply objective feedback and ideas, and assist in creating specific and executable plans.

Consulting engagements are collaborative efforts built on the concept of productive partnerships with common intent and action for achievement on behalf of the client.

COMMON CONSULTING REQUESTS

  • Evaluation of Messaging:  Marketing &  Website Copy
  • Website Analysis:  Currency & Relevancy of Brand
  • Marketing:  Positioning for Optimal Visibility, Influence and Conversion

“Tell Me a Story” About Page Narrative Creation

This is a targeted 2-week, 3-session program during which time you will unearth the personal stories you’ve created and collected to now weave them into a compelling, magnetic brand narrative with an unforgettable core mission and message.

DETAILS

  • Review & Confirm Personal Value and Company Vision or Mission Statements
  • Review Core Messaging and, If Need Be, Revise vis-à-vis Values, Vision & Mission
  • Develop an Expert Authority Profile Based on Top-level Skills & Proficiencies
  • Create or Revise a Short, Market Focused Positioning Message (aka Elevator Pitch)
  • Write a Professionally Oriented Personal Story (i.e. About Me copy) that Fascinates, Resonates and Addresses Experience, Ability and Trust Factors

“Time to Market!” – Content & Marketing Plan Creation

This is a targeted 2-week, 3-session engagement to develop a content / marketing plan for a particular period of time or for an event such as a product or site launch, retreat, course introduction, etc.

DETAILS

  • Review Goals, Effectiveness & Costs of Current Marketing Plans & Activities
  • Determine Optimal Current and/or New Marketing Activities
  • Review & Curate Content for Reuse & Marketing Impact
  • Identify New Content to Enhance Marketing Messages & Activities
  • Develop a Content Strategy and Marketing Calendar
  • Evaluate Efficacy of Social Media Profiles to Support Marketing Activities
  • Evaluate Functionality of Website to Support Marketing Activities

Consulting engagements or coaching programs  may be for either an individual or a team.

Coaching Programs Include:

1-Month 1-Step Intensive Program

A 1-month program intended to provide focused, detailed insights, ideas and actions for targeted results in one business area or for one business issue. This is a customized program requiring and offering intensive, accelerated work schedules and tasks to address the client’s specified need in the one area of concern.

DETAILS

  • 4-Hour Initial Consultation, Virtual or In-Person
  • (2) 90-Minute Sessions, Held During 2-3 Weeks After Initial Consult
  • (1) 60-Minute Session, Held in Final or 4th Week of Program
  • Tassey’s Review of & Feedback on Any Materials Related to the Business Area or Issue At-hand, e.g. website copy, articles, sales pages, video scripts, program / course descriptions, etc.
  • Access to Templates, Sample Scripts, Email Copy, etc.
  • 30-Days of Email Support (24-hour Response)

3-Month Stairstep Program

A 3-month program intended to provide focused, detailed insights, ideas and actions for the evaluation and development of several related business areas or issues that require greater, more detailed review and consideration for planning and execution. This is a customized program requiring and offering staged work schedules and tasks to address objectives.

DETAILS

  • 2-Hour Initial Consultation, Virtual or In-Person
  • 10 Hours of Private Coaching and/or Special Topic or Training Time (To Be Used at Any Point During the 3 Months and in Any Time Allocation or Block)
  • Tassey’s Review of & Feedback on Any Materials Related to the Business Area or Issue At-hand, e.g. website copy, articles, sales pages, video scripts, program / course descriptions, etc.
  • Access to Templates, Sample Scripts, Email Copy, etc.
  • 15-Minute “SOS” As-needed Support Calls (Outside of Regularly Scheduled Sessions)
  • Unlimited Email Support  (24-hour Response)

Consulting engagements or coaching programs may be for either an individual or a team.
To talk with Tassey about her programs, please contact her at

tassey@tasseyrusso.com