There’s a reason you are where you are. It may be well-planned or unintentional, but the motivating force to get up each day and really ‘hit it’ has to be clear in your mind and felt in your heart.
Because it is your story, and your story fuels and energizes your purpose so you will be absolutely jazzed about it.
And if you are, others will be, too.
But here’s the hitch. Your clarity of purpose still isn’t there. It’s hard to put words to it and, importantly, make strong values-based statements about your expertise and services, and why your client market wants what you have to offer.
But a razor sharp statement of purpose is critical to your success. It is the basis of both your personal and company vision which can then be reframed as your focused mission to help others understand how you can help them.